Planning - Logo planning/sketch




Reflection - Here is my planning for the design of my brand logo. I find that sketching makes it a lot easier to experiement with designs. I broke it into three segments, being the 'name', 'font' and 'brand image'. For the name, I chose 'Webster Films', as it is broad, allowing choice in my productions, whilst also making it clear that I am creating films and documentaries. For the font, I wanted something that was simplistic and easy to read, yet something that wasn't boring. After sketching some design ideas down, I settled on a font that fits my requirements. Finally, for the brand image, I knew I wanted it to be mountain/outdoor related. I sketched down some designs, and found an image on canva that looks very similar to one of the sketches. After this, I put all these aspects together, to create a 'final sketch' of what I want my brand logo to look like.

After this, I went onto Canva, an designing website, and created a logo based around my sketch. The image shows the final logo. I anticipate my brand logo to be present on all my productions, being the documentary, magazine article and Instagram page, in order to create a sense of branding.

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